Of course you need a website.
But probably not the one you’ve got. And very likely not the one you’re in danger of ending up with if you don’t give this some really careful thought.
In the big bad world of website copy you more or less have two choices.
1. A beautiful website design from one of those arty types with well-written wording that says dramatic (but somewhat cliched) things about yourself. It functions as a glossy, good-looking online business card cum brochure.
You’ll love it. You’ll love it so much you might even ‘launch’ it. You know, with a LinkedIn announcement and emails to your list and mum.
You’ll be so glad that people find their way to your website. But, over time, you’ll become way less happy that, having visited it, they do precisely nothing that resembles a ‘buying’ signal.
And, in time, you’ll realise you have a nice, shiny, useless lump of gloss on your hands.
2. A sales machine.
Yes, that’s a super childish title but it’s also very accurate. People will buy from you – don’t doubt that. But they need reason to do it first and the website copy I write is based on creating those reasons.
So this site isn’t a vanity project; it’s a precision instrument that works with intention to take the casually interested visitor and transform her into a motivated, hungry buyer.
Its single function is to sell. Hence, ‘sales’.
And it does a certain portion of that selling automatically. Hence, ‘machine’.
It’s not going to shock you that I write the copy for option 2 websites.
Specifically, I will write these pages:
Home page
About page
Services page
Lead-magnet landing page
Frequently Asked Questions (FAQs) page
As explained on the Method page, all pages lead to your sign-up page. Whatever else your site seeks to achieve, getting your visitors’ email addresses is its key aim.